Primrose Park London was founded with a singular vision: to inspire women to embrace colour and print, transcending trends, seasons, and age.
The brand is the creative partnership of Anna Park, founder of the celebrated shops ANNA, and Amy Carter, a graduate of the Royal College of Art. Together, they merge Anna’s extensive retail insight with Amy’s exceptional eye for print and colour. Each collection is a thoughtful interplay of flattering silhouettes and distinctive design, to bring joy, confidence, and individuality to every wardrobe.
Celebrated for its bold palettes and expressive prints, Primrose Park London delivers striking collections across both spring/summer and autumn/winter. All pieces are designed in England.
Introducing PARK
New to the Primrose Park London portfolio, PARK is a curated line of refined wardrobe essentials - created to become the foundation of every woman’s style. Defined by clean lines, timeless shapes, and quiet elegance, PARK embodies a more understated sensibility, offering elevated everyday pieces designed to endure.