NEW SEASON

IBIZA SOUL

A sun-soaked collection of bohemian prints, vintage-inspired silhouettes, and bold resort-ready styles designed for effortless Ibiza-inspired dressing

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NEW IN

Cashmere

Soft, lightweight cashmere designed for spring layering — effortless luxury for brighter days and cooler moments

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NEW ARRIVALS

Discover the latest ready-to-wear styles

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Mia Resort Shirt in Maxi Palm Cream Mia Resort Shirt in Maxi Palm Cream Mia Resort Shirt in Maxi Palm Cream Mia Resort Shirt in Maxi Palm Cream
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Primrose Park London
Mia Resort Shirt in Maxi Palm Cream £135.00
Eve Shirt in Paisley Eve Shirt in Paisley Eve Shirt in Paisley Eve Shirt in Paisley
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Primrose Park London
Eve Shirt in Paisley £119.00
Jess Blouse in Block Print Pale Blue Jess Blouse in Block Print Pale Blue Jess Blouse in Block Print Pale Blue Jess Blouse in Block Print Pale Blue
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Primrose Park London
Jess Blouse in Block Print Pale Blue £115.00
Jess Blouse in Block Print Cream Jess Blouse in Block Print Cream Jess Blouse in Block Print Cream Jess Blouse in Block Print Cream
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Primrose Park London
Jess Blouse in Block Print Cream £115.00
Mel Dress in Block Print Cream Mel Dress in Block Print Cream Mel Dress in Block Print Cream Mel Dress in Block Print Cream
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Primrose Park London
Mel Dress in Block Print Cream £169.00
Bee Dress in Block Print Cream Bee Dress in Block Print Cream Bee Dress in Block Print Cream Bee Dress in Block Print Cream
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Primrose Park London
Bee Dress in Block Print Cream £185.00
Eli Dress in Maxi Leopard Eli Dress in Maxi Leopard Eli Dress in Maxi Leopard Eli Dress in Maxi Leopard
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Primrose Park London
Eli Dress in Maxi Leopard £249.00
Harper Dress in Maxi Palm Cream Harper Dress in Maxi Palm Cream Harper Dress in Maxi Palm Cream Harper Dress in Maxi Palm Cream
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Primrose Park London
Harper Dress in Maxi Palm Cream £195.00
Dolly Dress in Block Print Pale Blue Dolly Dress in Block Print Pale Blue Dolly Dress in Block Print Pale Blue Dolly Dress in Block Print Pale Blue
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Primrose Park London
Dolly Dress in Block Print Pale Blue £185.00
Opal Dress in Flourish Opal Dress in Flourish Opal Dress in Flourish Opal Dress in Flourish
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Primrose Park London
Opal Dress in Flourish £269.00
Harper Dress in Maxi Palm Orange Harper Dress in Maxi Palm Orange Harper Dress in Maxi Palm Orange Harper Dress in Maxi Palm Orange
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Primrose Park London
Harper Dress in Maxi Palm Orange £195.00
Short Kaftan in Pink Stripe Short Kaftan in Pink Stripe Short Kaftan in Pink Stripe Short Kaftan in Pink Stripe
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PARK
Short Kaftan in Pink Stripe £119.00

About

Step into the world of Primrose Park, a bold and uplifting British womenswear brand celebrated for its vibrant colour, statement prints and effortless style.

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THE EDIT

Holiday Shop

Step into The Holiday Shop — your one-stop destination for sunshine-ready styles, effortless essentials, and getaway favourites.

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New In

Spring Shirts

From crisp stripes to easy cropped cuts, discover the perfect layers to refresh your wardrobe for brighter days ahead.

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CASHMERE

Elevate every day with cashmere that endures

Shop Knitwear
Cashmere Boyfriend Jumper Navy Cashmere Boyfriend Jumper Navy Cashmere Boyfriend Jumper Navy Cashmere Boyfriend Jumper Navy
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PARK
Cashmere Boyfriend Jumper Navy £195.00
Cashmere Cardigan Seafoam Cashmere Cardigan Seafoam Cashmere Cardigan Seafoam Cashmere Cardigan Seafoam
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PARK
Cashmere Cardigan Seafoam £155.00
Cashmere Tank in Brown Cashmere Tank in Brown Cashmere Tank in Brown Cashmere Tank in Brown
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PARK
Cashmere Tank in Brown £115.00
Cashmere cardigan pink Cashmere cardigan pink Cashmere cardigan pink Cashmere cardigan pink
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PARK
Cashmere cardigan pink £155.00
Cashmere cardigan coral Cashmere cardigan coral Cashmere cardigan coral Cashmere cardigan coral
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PARK
Cashmere cardigan coral £155.00
Cashmere boyfriend jumper baby pink Cashmere boyfriend jumper baby pink
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PARK
Cashmere boyfriend jumper baby pink £195.00
Cashmere boyfriend jumper hot pink Cashmere boyfriend jumper hot pink Cashmere boyfriend jumper hot pink
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PARK
Cashmere boyfriend jumper hot pink £195.00
Cashmere boyfriend jumper khaki Cashmere boyfriend jumper khaki Cashmere boyfriend jumper khaki Cashmere boyfriend jumper khaki
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PARK
Cashmere boyfriend jumper khaki £195.00

IN THE PRESS