{"title":"Hello Summer","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"font-size: 14px; font-family: Helvetica, Arial, sans-serif; font-weight: 400; font-style: normal;\"\u003eReady to soak up every golden hour? The heat is on—and so are the outfits. Think embroidered linen, breezy cotton, and chic silhouettes made for city strolls or beach escapes.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"willow-dress-silk","title":"Willow Dress Silk","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCut from luxurious sand-washed silk in a vibrant salmon hue, this effortlessly elegant dress is designed to flatter. The fitted V-neck bodice flows into a midi-length skirt that skims the waist, creating a beautifully feminine silhouette. Soft flutter sleeves add a romantic touch, making it the perfect choice for summer weddings and special occasions. Simply add heels and layers of gold jewellery for an elevated, sun-kissed look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Silk\u003c\/li\u003e\n\u003cli\u003eHand wash or dry clean\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primrose Park London","offers":[{"title":"XS","offer_id":45749217230997,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":45749217263765,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":45749217296533,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":45749217329301,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":45749217362069,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/8019\/9490\/files\/S2A3924_2.jpg?v=1738844551"},{"product_id":"willow-dress-wavy-sun","title":"Willow Dress Wavy Sun","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eChannel effortless elegance with this timeless midi dress, crafted from silky viscose for a smooth, flowing silhouette. It features a  flattering V-neckline and fitted bust and a skirt gently skims the waist for a look that's both refined and comfortable. Elbow-length flutter sleeves add a romantic touch, perfect for any occasion. Style it with heels for an elevated evening look or keep it casual with sandals or trainers for daytime charm.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Viscose\u003c\/li\u003e\n\u003cli\u003eHand wash or dry clean\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primrose Park London","offers":[{"title":"XS","offer_id":45749355708565,"sku":null,"price":199.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":45749355741333,"sku":null,"price":199.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":45749355774101,"sku":null,"price":199.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":45749355806869,"sku":null,"price":199.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":45749355839637,"sku":null,"price":199.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/8019\/9490\/files\/S2A3216.jpg?v=1738683440"},{"product_id":"lulu-dress-wavy-sun","title":"Lulu Dress Wavy Sun","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis statement maxi dress perfectly captures a bold ‘70s vibe with its striking clash of vibrant stripes and leopard print. Crafted from silky viscose, it features a flattering V-neck, long flared sleeves, and a self-tie waist that effortlessly suits any shape. Whether styled with platform heels for an event or worn as a breezy beach-to-bar cover-up, it’s a standout piece guaranteed to turn heads.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Viscose\u003c\/li\u003e\n\u003cli\u003eHand wash or dry clean\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primrose Park London","offers":[{"title":"XS","offer_id":45749367144597,"sku":null,"price":325.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":45749367177365,"sku":null,"price":325.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":45749367210133,"sku":null,"price":325.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":45749367242901,"sku":null,"price":325.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":45749367275669,"sku":null,"price":325.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/8019\/9490\/files\/S2A3125.jpg?v=1738672252"},{"product_id":"gini-dress-palm-tower","title":"Gini Dress Palm Tower","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eWith a striking ribbon print inspired by the glamour of '70s Palm Springs, these wide-leg trousers are a statement piece for your next getaway. Designed with a nod to pyjama styles, they’re crafted from soft, flowing viscose and feature a comfortable elasticated waistband. Pair them with a breezy linen shirt and sandals for effortless vacation chic.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6\u003cmeta charset=\"utf-8\"\u003e0% Copper Ammonia Fibre, 35% Viscose, 5% Spandex\u003c\/li\u003e\n\u003cli\u003eMachine wash\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primrose Park London","offers":[{"title":"XS","offer_id":45749397192853,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":45749397225621,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":45749397258389,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":45749397291157,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":45749397323925,"sku":null,"price":179.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/8019\/9490\/files\/gini1.jpg?v=1738843263"},{"product_id":"kylie-trousers-ribbon","title":"Kylie Trousers Ribbon","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eWith a striking ribbon print inspired by the glamour of '70s Palm Springs, these wide-leg trousers are a statement piece for your next getaway. 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Crafted from luxurious silk with 5% stretch, it features a flattering V-neck fitted bust, a slight A-line skirt, and elegant covered button details along the front and cuffs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe statement lemon and stripe print bursts with vibrant hues and is inspired by The Parker Hotel’s Lemonade Bar in Palm Springs. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for any occasion—pair with white trainers for casual outings or heels for summer weddings. 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The Palm Springs-inspired print—featuring the mid-century modern homes iconic to the desert oasis—adds a nostalgic yet contemporary charm. Designed for a relaxed fit, it drapes beautifully with long, billowy sleeves finished with elasticated cuffs for ease and comfort. The V-neckline is framed by delicate ties, allowing you to wear it open or fastened for a softer, rounded look. Style it tucked into the matching skirt for an effortlessly ensemble.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003cli\u003eMachine wash\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Primrose Park London","offers":[{"title":"XS","offer_id":45749621751957,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":false},{"title":"S","offer_id":45749621784725,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":false},{"title":"M","offer_id":45749621817493,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":false},{"title":"L","offer_id":45749621850261,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":45749621883029,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0097\/8019\/9490\/files\/fleur_landscapes.jpg?v=1738841334"},{"product_id":"ava-skirt-landscapes","title":"Ava Skirt Landscapes","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLight and effortless, this tiered maxi skirt is crafted from airy cotton voile, making it a perfect choice for sun-drenched days. The Palm Springs-inspired print—featuring the iconic mid-century homes of the desert—lends a cool, nostalgic touch. Designed with a comfortable elasticated waist, it moves beautifully with every step, offering both ease and elegance. 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